Marketing Management

  • An integrated marketing effort is critical to ensure the success of any shopping center by increasing footfall, repeat visits, dwell time, conversion & influencing bill size.
  • Marketing Audits – health checks and benchmarking for shopping centre marketing including Income Generation.
  • Marketing Plans – the team will prepare and present annual marketing plans or strategy documents for developer and retailers.
  • Advertising – management of creative and media campaigns from initiating the brief, agency selection placement and evaluation.
  • Event Management – consumer events such as category based events, audience based events, festivals, celebrity visits, fashion shows, seasonal promotions etc Branding and Image – professional advice on branding, re-branding and creating corporate identities