We undertake Independent Marketing assignments for Malls. An integrated marketing effort is critical to ensure the success of any shopping center by increasing footfall, repeat visits, dwell time, conversion & influencing bill size.
Marketing Audits – health checks and benchmarking for shopping centre marketing including Income Generation.
Marketing Plans – the team will prepare and present annual marketing plans or strategy documents for developer and retailers.
Advertising – management of creative and media campaigns from initiating the brief, agency selection placement and evaluation.
Event Management – consumer events such as category based events, audience based events, festivals, celebrity visits, fashion shows, seasonal promotions etc Branding and Image – professional advice on branding, re-branding and creating corporate identities.
Public Relations – creation of PR plans, generation of coverage and managing the image of the mall across all mediums.
Research – we can recommend, implement and present qualitative and quantitative research findings to meet the needs of all stakeholders.
Mall Launch – extensive experience in managing the required marketing mix for a successful consumer launch.
Alternate Revenue Generation – Create opportunities to generate non conventional revenues from leasing in-mall advertising space, short term brand promotion space, product launches, test marketing, product displays etc.